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Tarnished Temples: Department Store Relevancy in the Digital Age with Emily Rosebush
By Department of History
Free Lecture
Overview
The Digital Age altered the retail landscape’s trajectory by emphasizing efficiency and convenience, successfully challenging traditional brick-and-mortar businesses. The department store remains a vestige of retailing in the pre-Digital Age, yet, after decades of store closures and bankruptcies, retail analysts question this store format’s ability to continue surviving or its value as a retail offering. While the sun may have set on the department store’s retail supremacy, leaders in these grand emporiums used artfully designed spectacles and management tactics to capture and hold consumer interest for over a century. With more competitors vying for consumer attention and marketplace longevity, what lessons can be taken from the department store’s endurance?